ARE YOU EASY?

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ARE YOU EASY? John Jantsch in his book “THE REFERRAL ENGINE” asked this question. You may recall when you’re in high school, being called easy wasn’t exactly a compliment, but when it comes to generating referrals from your clients, it is essential that you be considered easy, so what are you doing to make yourself […]

DOES YOUR SPOUSE KNOW??

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“Does your spouse know?” — a pretty provocative title and if you have any guilt feelings about anything your spouse doesn’t know then that is between you and your spouse. However, this article should be thought-provoking if you want to grow your practice. Let me first clarify what I mean by a spouse. A spouse could […]

YOUR LAST SIX MONTHS

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There are two times each year that you should be thinking about the past. These two times are December 31 and June 30.  The significance of these two dates is simply that they mark a time to reflect on how you did in the previous year or in the previous six months. If your business […]

DO YOU HAVE MARKETING DISCIPLINE?

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Tips for Creating Some Marketing Discipline By Sally J. Schmidt, See her contact information at the end of this Article When coaching attorneys, I ask them to identify their biggest marketing and business development challenges. Their issues run the gamut from not enjoying cocktail parties to recently having relocated.Some of the issues they name are […]

EVERY MARKETING DECISION YOU MAKE.

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This  is from marketing GURU Seth Godin. If you don’t know who he is you need to. More about Seth at the end of this post. This is  so simple but makes  incredible points.   Every marketing challenge revolves around these questions   WHO are you trying to reach? (If the answer is ‘everyone’, start […]

TIPS ON HOW TO MARKET YOUR SERVICES.

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BACK TO BASICS How to Market Your Services By Sally J. Schmidt, her information is at the end of ths Article You are a member of an organization that holds quarterly dinner meetings with a speaker. You look at your calendar and realize the next meeting is Wednesday night — drat! But, dutifully, you show […]